Big Chocolate Man

I plan on this being an on-going series in my blog because it’s something that really bothers me: Bad Advertising. I’ve wanted to do this before, but I saw an ad today that just disturbed me. It’s for Axe. And it has this big chocolate man walking about town. He winks and makes suggestive gestures to onlookers.  He breaks off his nose to sprinkle chocolate shavings onto ice cream. Some chick takes a bite out of his ass on the subway or bus or something. Oh, it’s terrible. Is that all they could come up with? This goofy chocolate man sauntering about town sexually assaulting innocent women to really crappy music? I hope their marketing team was fired, tortured, eventually killed, sent to hell, and the devil put that commercial on repeat for eternity.

Fleur on
fleur
I saw that commercial, but I thought it was a disparaging viewpoint regarding women and chocolate. That a chocolate man would be undeniable. HA! I also thought that the Axe spray would smell like chocolate and instantly had visions of being physically ill when a man strolled up next to me reeking of bad bottled chemically-created chocolate fragrance.

Different perspectives, I guess.
july19 on
july19
Haha, Brandon, no, I twas not referring to you, although I thought of you when I wrote that title...but hey, ya gotta admit that you and the actual chocolate man have A LOT in common! And I promise that from now on, the only chocolate man I write about is you!



And Fleur, I too had visions of becoming violently ill when a guy walked up wearing chemically processed chocolate. When Charlie and the Chocolate Factory came out a few years ago, they had infused every case with this chocolate scent that was just terrible! I worked in a video store, and when we received the 70 or so copies of the movie, I actually threw up.
july19
Female - 23 years old
SOUTH HAVEN, MI
United States
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